Category = Marketing

Bridget Brady: My 3 Ninja Secrets to Make Social Media Less Painful and More Effective

AKA, there IS a way to make social media work for you and your business…just breathe and keep reading. According to the “all-knowing” Internet, here are some current social media stats that, as a business owner, are not to be ignored:

5 Important Secrets of Successful Sales Leaders

Not everyone is cut out to work in the world of sales management, and even fewer have the capacity to lead a successful sales team. If you’re considering a promotion to team leader, or if you’re a business owner or leader considering promoting a team member into this vital role, consider what it takes to […]

Q&A Video: What is the Most Important Element of a Business Plan?

What is the most important element of a business plan to pitch to investors? A business plan is a very powerful guiding tool for an organization or startup business. They are important for getting funding to start or expand your business. You’ve got to make it dynamic, so that you can change it from time-to-time, […]

Hank & Sharyn Yuloff: Our 3 Most Important Tips to Avoid Marketing Obscurity

There are three things in marketing that we quite often neglect to do, or simply stop doing, that will wipe out all our gains and steal our momentum. They are neglecting to: 1)  create simple messages because we have so much to say; 2) embrace online marketing because of the time and effort it takes, […]

How to Dominate the Media to Build Your Personal Brand, Part 2 of 2

Previously I shared some tips on getting the word out about you and your personal brand via the written word: social media, blog posts, articles by and about you, and books (See How to Avoid the Biggest Mistake Entrepreneurs Make, 8 Essential Elements to Build Your Personal Brand  and How to Dominate the Media to Build Your Personal […]

How to Dominate the Media to Build Your Personal Brand, Part 1 of 2

I recently shared with you the 8 Essential Elements to Build Your Personal Brand. Owning the media – getting the word out about you and who you are – is such a big piece of the personal brand puzzle that I’m devoting two articles to this one topic. Sorry, but like it or not, you […]

Leaders are Readers: LINCHPIN – Are You Indispensable? by Seth Godin

Leaders are Readers Linchpin Seth Godin yoogozi

LINCHPIN – Are You Indispensable? By Seth Godin “Brilliant” is an over-used title these days, but marketing guru Seth Godin is definitely someone worthy of such accolades. His 2012 bestseller Linchpin: Are You Indispensable?, follows in the footsteps of his earlier books Purple Cow and Tribes (one of my all-time favorites), by delivering high impact, […]