The truth is, sometimes I win and sometimes I learn. With all of life’s ups and downs, I’m still a hero to my kids. I’m blessed to be an award-winning entrepreneur & CEO; optimist; best-selling author; keynote speaker; hotelier; and former U.S. Army Green Beret committed to helping visionaries, leaders and high-achievers step into the leadership gap.
Bio for Larry Broughton
Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur and CEO, and keynote speaker. As a former US Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Larry “the nation’s foremost expert on leadership and entrepreneurship.”
He is the Founder & CEO of broughtonHOTELS (www.broughtonHOTELS.com), a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, Ernst & Young’s Entrepreneur of the Year®, the National Veteran-Owned Business Association’s Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, Passkeys Foundation’s National Business Leader of Integrity, and his firm was awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest-Growing Private Companies.
Larry has authored several articles and books on leadership, team building and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact and Transform Your Life, and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible.
Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.
Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at the University of California, Santa Barbara.
Message from Larry Broughton
I believe I have a moral obligation to help people reach their fullest potential, to live lives of true significance. I believe we all come to this Earth with certain gifts and talents. And to not use those gifts and talents is sinful and disrespectful of our Creator.
One of my gifts is helping people recognize the talents and greatness in them that they can’t often see for themselves. I strive to speak greatness into people. Sadly, I meet a lot of folks who have never had their own greatness pointed out to them. I think this quality is missing from many mentors and leaders, and their teams and families suffer because of it.
Additionally, I believe too many of us are chasing the wrong things in life (including me, from time to time). The truth is, if we want a life of fortune, influence, affluence, fame, peace and harmony (this all sounds awesome, right?), then we must stop chasing success! Rather, we ought to be striving to live a life of significance…one where we serve our families, friends, co-workers, communities, country, and places of worship. The god-honest truth is, success is the byproduct of living a life of significance.
I value the challenge of leadership. I’ve interviewed dozens of the world’s top CEOs, presented to the Office of the Joint Chiefs of Staff at The Pentagon, consulted at Fortune 50 companies, and even went through the executive program at elite Stanford University.
But perhaps the most insightful and lasting lesson on leadership I ever heard came from my Scout Master while in Boy Scouts. When I was about 14 years old (on the path to becoming an Eagle Scout), I was part of the leadership team for a scouting camp out. When it was time to eat, some of the older boys were cutting in line in front of the younger scouts but my Scout Master spoke up and said,
“Hey! Leaders eat last.”
Leaders eat last. That simple phrase has always stuck with me and has become a guiding principle for my leadership style. Leaders ought to be serving, and caring for those in their charge.
Larry as Keynote Speaker
Larry is one of the country’s most popular keynote speakers who provides high-octane, informative, inspirational presentations for corporations, non-profits, governmental agencies, military organizations, conferences, seminars, award ceremonies, associations, entrepreneur groups, and fund raising events. He also delivers informative lectures at colleges & universities, and is popular for conference panel discussions and break-out sessions.
His unique and moving stories of triumph and tragedy, business success, leadership principles, and his path towards significance leaves audiences with practical tips, teaching points, and energized to take action.
Larry’s Speaker Reel (2min)
Larry’s Media Reel (7min)
Speaking Topics by Larry Broughton: Inspiration & Motivation, Transformational Leadership, Peak Performance, Entrepreneurship, Military Veteran Causes, Hotel & Restaurant Topics, Personal Growth, Overcoming Obstacles, Elite Team Building.
F* WORDS: Overcoming the Obstacles Between Dreaming and Doing: Larry’s authentic, high-octane keynote features inspiring stories and practical tips to overcome adversity, face challenges, and live a more productive, high-impact and significant life. Based on his studies of business and personal success; and personal interviews with hundreds of successful entrepreneurs, athletes and thought leaders, Larry shares the driving strategies for overcoming any obstacle. This humorous, uplifting and inspiring keynote can be up to 90 minutes, and is perfect for all associations, entrepreneur and corporate functions, college/university events, and medium to large organizations.
LEADERSHIP LESSONS FROM A FORMER GREEN BERET: Larry shares the insider secrets and the key success strategies for effective leadership from his service on A-Teams in the US Army’s elite Special Forces (The Green Berets), and how he parlayed them to build world-class businesses and become an award-winning entrepreneur. Larry explains that healthy and effective leadership skills are within everyone’s grasp, not exclusive to those in official command-structure roles in formal organizations. Based on his military and entrepreneurial experience building teams that outmaneuver and outperform larger, better funded organizations, Larry discusses the ideal profile of effective teams and offers tools, techniques and resources to create and motivate teams to greatness. This humorous, uplifting and inspiring keynote can be up to 90 minutes, and is perfect for all associations, entrepreneur and corporate functions, college/university events, and medium to large organizations.
WINNING NOT WHINING: A VICTOR’S STORY OF TRIUMPH: Larry shares motivational & inspirational stories, lessons and anecdotes of victory over the guilt and shame of personal trauma during his teen years, early leadership roles, service as an elite US Army Green Beret, struggles with addiction, life as an accomplished entrepreneur, living with PTSD, and the rewards of faith and family. These presentations can be customized for audiences of all ages and maturity levels. His journey from darkness to light is emotional, funny, and inspiring. Some audience members are stunned, others cry, and many cheer as Larry relates his story of tragedy to triumph. This humorous, uplifting and inspiring keynote can be up to 90 minutes, and is perfect for all associations, entrepreneur and business functions, church groups, events and medium to large organizations.
5 SPECIAL STRATEGIES TO BUILD ELITE TEAMS: Based on his background serving on elite US Army Special Forces A-Teams, and his entrepreneurial experience building teams that outmaneuver and outperform larger, better funded organizations, Larry discusses the ideal profile of effective teams and offers tools, techniques and resources to create and motivate teams to greatness. Larry shares the secrets of: 1) How to attract the top producing people in your field, 2) How to understand your team’s wants and needs, 3) How to eliminate water cooler complaining, and 5) How to foster loyalty to your organization. This humorous and inspiring Keynote can be up to 90 minutes, and is perfect for all associations, entrepreneur and corporate functions, events and medium to large organizations.
Additionally, Larry creates custom keynote presentations and talks on Tenacity, Transformational Leadership, Elite Team Building, Entrepreneurship, Peak Performance, Overcoming Obstacles, Veteran Issues, and Hospitality Industry Related Topics.
For information on pricing and availability please email Melissa at melissa[at]broughtonHOTELS.com. We’ll get back to you as soon as possible. Thank you for your interest.
LARRY HAS DELIVERED TALKS TO (this is a partial list): The Pentagon, Turner Broadcasting, InterWest Insurance Services, Identity Conference, Boston University’s Distinguished Lecture Series, University of Pittsburgh, InnSpire Conference, California Hotel & Lodging Association, JMBM’s Meet the Money Conference, Wounded Warrior Project Leadership Summit, SBA, VBOC-Sacramento, VBOC-Stockton, V-WISE, JFK University, Anaheim University, Irvine Valley College, 9/11 Ceremonies, Passkey Foundation’s Ethical Edge Speaker Series, Elite SDVOB National Convention, Student Veterans of America (CSUF), National Veteran Small Business Conference, Craig Duswalt’s RockStar Marketing Boot Camp, and many more.