While doing some research with a past client I stumbled on an article on Core Values by Michel Hogan on the Brandology.com website. It really hit home with me because I’m such a big believer that a brand is truly a product or service personified.

The truth is, enduring brands are propped up and supported by fully engaged stakeholders. Enduring brands have a personality with values as real and strong as those of our workmate, team members or neighbor.  Aligned organizations who experience long-term success find that Read More →