As an entrepreneur, leader and high achiever, your personal brand is just as important as your business brand. Yet through my own experiences as a serial entrepreneur I’ve learned that the biggest mistake most entrepreneurs make (including me!) is not paying attention to their personal brand.
Previously I posed the question, “Who do you want to be?” and set out the basic formula, (See How to Avoid the Biggest Mistake Entrepreneurs Make) of what makes up your personal brand.
Now let’s take that personal brand and use it to create a buzz. We want to get people talking about you, so clients are calling you and they’re sending you messages on social media that they want to work with you.
I call this overall strategy “setting out the honey pot.”
