OK, so it’s our nature as high achievers to want it all. As a consumer, we want stellar services and products, we want them cheap, and we want them NOW! As young leaders, aspiring entrepreneurs, or rookie business owners, we really want to meet all those expectations. Is this really Mission: Impossible?

Here’s the rub: A while back I had a mentoring client named Michael, who has allowed me to share this with you. Michael has a great product idea that he’s bringing to market that I’m convinced you’ll all be hearing about. There are several similar products available, but he’s been frustrated that they’re too expensive for what you get, they wear out easily, they aren’t aesthetically pleasing, and custom orders take weeks for delivery.

When he shared his value proposition that he wants to deliver an exceptional, Made in the USA product; 10% cheaper than the competition; world class, U.S.-based customer service; in-stock items delivered in 24 hours, and custom orders delivered within 72 hours, guaranteed; he could see the grimace on my Read More →