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Core Values can be meaningless. Are yours?

While doing some research with a past client I stumbled on an article on Core Values by Michel Hogan on the website. It really hit home with me because I’m such a big believer that a brand is truly a product or service personified.

Core Values can be meaningless Are yours yoogozi article

The truth is, enduring brands are propped up and supported by fully engaged stakeholders. Enduring brands have a personality with values as real and strong as those of our workmate, team members or neighbor.  Aligned organizations who experience long-term success find that Read More →