FAILURE: It’s Not Just For Losers Anymore

Let me start with a somewhat provocative statement:

If You’re Not FAILING, You’re Not Moving Far Enough or Fast Enough Towards Your FULLEST POTENTIAL!

Too many so-called self-help, human-potential, self-improvement gurus out there lie to us and forget to tell us that reaching for our goals, and achieving success is flipping hard work! All we need to do is give them our 3 easy payments of $69, and all our dreams will be realized! BULL! Please believe this: there is no free ride, no easy path, no quick fix, and no shortcuts to enduring success.

If attaining business success is so easy, why aren’t more people considered successful (both by their own standards, and the outside world)? The truth is, we’ve been sold a sack of crap bill of goods by most of the success charlatans out there. Many of them have never actually run a successful business! Frankly, they’ve made more money by peddling the “products” they’ve developed (books, CDs, etc.) than they have by actually using the “principles” and “techniques” in a legitimate business.

Here is the TRUTH: like anything else in life that’s difficult, when you first try it, YOU’RE GONNA FAIL…you’ll make mistakes…you’ll get frustrated…and you’ll want to quit. Think of anything new or foreign that you’ve tried for the first time as an adult (perhaps a new instrument, sport, or language)…were you an immediate expert, or did you fumble around for a while?

We’ve ALL had setbacks and failures. We can whine, moan, feel sorry for ourselves, and blame others, or we can get ourselves a nice, tall, refreshing glass of “suck-it-up” juice! When we fall short, when we fail, we MUST get up and put one bloody, dusty boot in front of the other and drive on towards our potential…towards success.

I once heard that the most beautiful gift from God is our potential! That’s a powerful statement. It strikes me that among the saddest things about life are the graveyards around world filled with unmet potential. Why? Because most of those people never took action to activate or realize their potential—or they simply gave up before ever reaching their potential.

Failure does not define you—it refines you. Your response to failure, defines you. Never, Never, Never Quit.

Now, go get ‘em!