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FLASHPOINTS

What makes you (and your organization) any different from the millions of others out there? While that sounded a touch more judgmental than I was hoping, it’s an important question. Our competition is on the prowl, and they’re wondering the same thing: How am I going to achieve success amongst the fog of products and services available? The answer: Zero in on what we love and what we’re doing really well, and identify a client base who appreciates, wants (not needs), and will pay for it. That convergence is our angle. And when defining our value proposition, don’t overlook the power of personality (ours), and those elements of our business or leadership style that uniquely define us. Where have you innovated or differentiated, thereby avoiding the slow death of irrelevance?

Sitting on Santa’s lap is only reserved for kids, right? WRONG! It’s not just kids who dream big and fantasize about lofty adventures of what could be. We can all learn a little by letting our minds wander into the realm of the limitless. Who/what was it that put the damper on your dreams? Life, circumstances, family or so-called friends? Sorry, wrong again … almost always, it’s ourselves! It’s time to stop blaming others and believe. It’s time to chart the course toward our vision of greatness. Dig deep, tap into your desire and well of courage, and prepare yourself for some hard work. So, go on, indulge … dream big and shout it from the mountaintops. Which of your dreams could be resurrected by some hopeful holiday spirit?

Common sense is genius dressed up in work clothes. ~ Ralph Waldo Emerson

Replace the word ‘problem’ with the word ‘opportunity’ in all your thoughts. ~ Matthew Keith Groves

I overheard a news story discussing the need for adults to nurture the curiosity of infants to stimulate the baby’s emotional growth and development. It made me ask, “Does this curiosity ever ease as we age?” While our curiosities change with age and experience, it seems that human nature drives us to continually ask questions, seek answers, and to be on a constant quest to experience new things. Why not nurture this curiosity in every area of life, including our place of work? I encourage you to encourage your team to take on skill enriching extracurricular activities outside the workplace! I’ll bet you’ll find increased professional engagement and innovation, deeper personal satisfaction and happier team members. How can you inspire greater curiosity among your team?

Ingenious ideas are often born from challenges we’d like to overcome or opportunities we’d like to seize. If ideation and innovation aren’t really our thing, we need to enlist blue-sky thinkers to brainstorm about our desired outcome. Good ideas often come from bad ones or from ideas that were good once upon a time but are no longer viable. Generating grand ideas and fostering an environment of innovation begins with a positive, can-do attitude … we need to check reality at the door and have fun. Start small, if necessary, but shake things up and try a new approach whenever possible. Here’s an idea: let’s try taking a different route to work tomorrow and see what we’ll learn. What old idea, turned new, could breathe new life into your life?

Everyone on our team has a particular role and each has their own personal passion. It’s these passions and interests that we must identify to create a team that is totally on fire! What is it that attracted our team members to their particular roles? Is it direct customer interaction? Writing? Finding creative solutions? Ask them! When our roles evolve in business, sometimes the very thing that excited us to begin with is no longer a focus. As a leader, it’s our task to ensure each member of our team is successful—one of the best ways to do this is to create an environment where they are in love with their roles and working in their strengths and passion. What are your team members passionate about?

When it comes to communication, simplicity works best. To effectively improve loyalty, relationships and growth through communication, we must leave our industry jargon and hyperbole at the door. When we over-communicate while introducing ourselves or when describing our products and services, people get confused. Remember this: confused minds don’t buy. So, keep it simple. To simplify how you describe the benefits of your service or product, present them as if you’re communicating with a child. Kids have an amazing ability to be genuinely straightforward and simplistic, don’t they? We could all learn a little from them. Stick to using language most people can understand—that way, our message can reach our audience in a way they can actually relate to. How simply can you describe your products and services?

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Strength does not come from physical capacity. It comes from an indomitable will. ~ Mohandas Gandhi

The only limit to our realization of tomorrow will be our doubts of today. ~ Franklin Delano Roosevelt

Emailing has certainly sped up decision making in the workplace, but is it really the most effective way to communicate with our team? I can think of hundreds of scenarios where emailing has made life easier for leaders and achievers—saving time and resources. There are, however, times when email causes more problems than it solves. For example, we can’t easily communicate genuine excitement or passion with it. Emotions and feelings don’t always translate accurately, and this can become a barrier for motivating and inspiring our team. That barely coherent email we sent our assistant late last night could have been communicated better in person, by phone, or video chat this morning, couldn’t it? Before you hit send, ask, “Is there a better way to communicate this more effectively?”

When was the last time you reflected on the beginnings of your venture or most recent project? It seems that as we progress in business and life, we expect things to grow bigger and faster … which just might help us reach those goals we cherish much sooner. But, unfortunately, it’s not the way most things pan out. We need to think back to our beginnings and realize how small and humble they were. Even if we are still in the early stages of our venture now, plenty of learning and achieving has occurred and there’s much to be grateful for. So take a moment to stop, reflect and be grateful. Where did you start? How have you grown? What have you learned through your successes … and failures?

When was the last time you thanked a client for the opportunity to work with them? I’m not talking about saying “please” and “thank you” during over-the-counter transactions; that’s merely being polite. I’m talking about expressing your gratitude for the opportunity to impact someone else’s life, business and livelihood. If we truly appreciate those who make our cash registers ring, then we should speak up, because silent gratitude never serves anyone well. Too often we become so consumed with the transaction part of business, making the sale and meeting goals, that we forget to appreciate the opportunity to actually make a difference in someone’s life. Isn’t it amazing, and absolutely rewarding, to serve? How do you show your gratitude and share that gratitude with your clients?

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